

See the Pen SPECIMEN by Chris Gannon ( on CodePen. Get one wrong, though, and the illusion is shattered.” Their combination enhances the result and resonates with the viewer on a more subconscious level, promoting a sense of authenticity. “These details are designed to work in harmony together. “I’m talking about a barely perceptible shimmer, a subtle interaction between two elements (honoring the laws of physics). “If the audience notices your work, you haven’t done your job properly.” Gannon highlights the importance of the little details in your UI interactions by quoting a rather disheartening rule: “If the audience notices your work, you haven’t done your job properly.” It measures success on what the audience senses rather than what they see. He calls it the rich, golden seam that weaves its way through everything we do. Use details to create delightĪward-winning animator, illustrator, and interactive designer Chris Gannon points out that one of the central tenets of animation (and indeed any creative discipline) is the attention to detail. As you can’t really talk about web animation without showing any examples, we’ve also included plenty of demos to help inspire you. We’ll cover UX principles and best practices, CSS animation techniques, advice on creating more inclusive web animations, and more. However, delivering work that is not only pleasing to the eye and functional, while also informative, representative, and clear can be tricky to get just right.įor this article, we invited six web animation experts to share their top tips on adding motion to user interfaces. Web animation is therefore playing an increasingly important role in modern web and app development. Animations also enable you to add user interface (UI) interactions to a site or app, which significantly increase engagement and ensure customers not only stick around for longer, but are also more likely to return to your clients’ websites. You can use motion to explain difficult concepts and make them easier to understand. Web animation is a great tool for improving the user experience (UX).
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See general information about how to correct material in RePEc.įor technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact. When requesting a correction, please mention this item's handle: RePEc:zbw:entr17:183808. You can help correct errors and omissions. Suggested CitationĪll material on this site has been provided by the respective publishers and authors. This combination of methods allows the development of recommendations for optimizing the website with regard to its orientation, structure and level of comprehensibility. This procedure and the subsequent survey provided tangible indications of the search and surfing behaviour of the target group as well as their assessment of the usability of the website. The eye-tracking study was task-oriented: subjects were asked to inform themselves of particular course offers, and to register for the relevant courses. For this purpose, the use of an eye-tracking technology was combined with a survey of 30 trainees. The aim of the study was to improve the usability of the website of an educational institute for trainees in the region as the target group. Eye-tracking is a proven method for the evaluation of the usability of websites. In particular, drop-out rates can be applied as an indicator of existing usability problems. A simple and intuitive operation – the so-called usability analysis of websites – is indispensable in modern times.
